Website construction in the process, we generally into careful consideration: web content, web design, the integrated function of the site, the three elements of which is the most important factors before making web pages content, but the web page creation is complete, is quite big in proportion of design, web design has become an important factor of the enterprise image.Said these factors are very important, although there are a lot of webmaster disagree, why so important?As a result, these factors are not only what we need to consider in the site, but also we need to rectify the search engine optimization process.So, we need to consider these factors when building the site, the purpose is to improve the conversion rate of the site, for example, we recently made a portal site, the portal site positioning group is the industry portal, we need to consider from the site content and web design, the overall function of the site.